The last blog post ended with a cryptic message about something happening at Federation Square, but I failed to mention exactly what I had in mind.  At the cost of a mere 20c I was able to have the following message displayed on the big screen during lunchtime - “Help raise money and awareness for drought relief! fillthedams.com.au”

Before you ask how I managed to obtain such prime advertising space, I simply took advantage of the new SMS Fed TV gimmick that is being run on selected days during May.  Anyone can SMS a message to the big screen and have it displayed with a random animation for roughly 20 seconds.  The irony is Federation Square hasn’t exactly been buzzing with traffic lately thanks to the inclement weather, but I’ll be posting messages to the screen over the next two weeks in the hope that a handful of people take notice.

Barring word of mouth, this would have to be the cheapest form of marketing possible, so any success that can be gained through these promotional texts is a bonus.  Any ideas on how to get Melburnians to flock down to Federation Square during lunchtime? Please suggest away!

Photos coming soon.